What Does the EU PPWR Mean for Your Packaging?
Many buyers see PPWR as just another green rule. This mistake can put your EU sales at risk. I will explain what the law…
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Author
Sales Manager at Sorbar Packaging
I have worked in the packaging industry for 8 years, mainly with customers in Europe and North America. My job is not only to sell pouches. I help each customer plan the right bag type, material structure and features for their product, the way it is used and their budget.
I have always believed that good packaging is not necessarily the most expensive. It is packaging that suits the product, performs reliably and keeps the cost reasonable. So I help customers spot features and costs they do not need, and I point out early the problems that often come up with materials, sizes, printing and sealing, to keep trial and error and rework to a minimum.
Over the years, many customers have gone from a first inquiry to a long-term partnership, and some have become friends. For me, what matters more than closing an order is that when a customer has a packaging problem, I am the first person they want to talk to.
Many buyers see PPWR as just another green rule. This mistake can put your EU sales at risk. I will explain what the law…
Read article →
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